Podcast Library

Hiring a Sales Force that Sells–Profitably

At CL&D Digital we've made our share of hiring mistakes over the last 17 years as an HP Indigo digital-press owner. With those lessons now behind us, I am eager to share my thoughts on how to hire great people and how because we do, we're now experiencing record sales months.

For Dscoop 2012, I have been invited back to speak on this topic in a session titled Profitable Sales Force Hiring, The presentation is Friday, March 23 at 4:45. Click here for a sneak peek of Hiring a Sales Force that Sells – Profitably.

A short list of the topics we will address and discuss:

  • What to look for in a salesperson
  • Techniques for hiring, compensating, and training your sales team
  • Ideas on developing relationships and agreements with customers

Click here to access the complementary podcast by Bob Scherer, A Hiring Database

Stay tuned for new titles coming soon.

Sell Solutions Not Print

In this podcast, Bob Scherer discusses the benefits of focusing your sales efforts on being the solutions provider to your customers and not just their printer. Sell Solutions Not Print

50 Rules Kids Won't Learn in School

Bob Scherer talks about a book, 50 Rules Kids Won't Learn in School, and how it can be useful in managing younger employees. 50 Rules Kids Won't Learn in School

Managing 20 and 30 Somethings

Managing the expectations and actions of the younger generation can be challenging. In this podcast Bob Scherer provides some tips.. Managing 20 and 30 Somethings

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